Instructions

Introduction

This Styling section outlines how to easily customize colors, fonts, and the logo within this website template. Webflow is designed to allow seamless management of design changes in a centralized way—if done the right way. Therefore, it's important to carefully choose whether to apply style changes at the element level or to an HTML tag, reflecting on the entire website.

Example:
If you change the font color for a specific Link Block class, only that element or a child element will be affected. To apply changes site-wide, select a link element and choose the HTML Tag option for "All Links" in the "Select a class or tag" field. If certain links, such as Footer Links, should retain a different style, assign a unique class to them and adjust the font color separately within that class.

Additionally, when editing an existing class, be aware that changes will automatically apply to all instances of that class across the website. To manage this effectively, review where and how frequently the class is used by navigating through the Style Selectors pane (G). If the change should only apply to a specific element, consider adding an additional class or duplicating an existing one to maintain control over the design.

Color changes

This template takes advantage of Webflow's Variables feature, making it simple to update colors throughout the entire site in one place with just a few adjustments. To update a color, simply go to the Variables panel (Press "V" in Design mode) and select the specific color you want to change. In the Style Panel, there are different dropdowns where the specific color variant of your choice can be selected.

Font changes

To change the font family, head to the Variables panel and select the font you want to update. A font variation is usually set for Body and Heading content. For more font customization options, go to Site Settings > Fonts. Here, you can upload custom fonts, access Google Fonts, or link your Adobe Fonts account. After uploading a new font in Site Settings, return to the Variables panel and select your new font to apply it across the site.

Logo changes

This website uses a typography-based logo. To customize it, simply edit the brand text within the Text Block. If you want to upload the logo as an image instead, delete the Text Block and insert an Image Block in its place.

CMS content changes

Our web design template is built for complete customization, ensuring that your content adapts beautifully regardless of what you choose to include or omit in a CMS collection. Whether you're managing a blog or an eCommerce store, the layout remains fully responsive, maintaining seamless design and functionality.

1. Customizing Blog CMS Content
The Blog CMS content structure includes various text and image fields to provide flexibility in content presentation. However, if you choose not to fill a non-required field, the design remains visually appealing and responsive. Here’s how it works:

• Text & Image Fields: If an image field next to a paragraph is left empty, the paragraph will automatically expand to full width, maintaining consistent alignment.

• Full-Width Images: If you prefer large images spanning the full width of the content, you can insert them directly into the Rich Text Field and adjust alignment for maximum flexibility.
• Conditional Visibility: Any unused paragraph fields or Call-To-Action (CTA) text fields will not leave unnecessary space. Padding, margins, and background colors adjust dynamically, ensuring a clean and cohesive design.
• Live Preview of Customization: The template includes three differently filled blog posts to demonstrate the various design options and customization capabilities.

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2. Customizing Ecommerce CMS Content

The Ecommerce CMS is structured with two main collections: Product Categories and Products for content on detail pages. Here’s how customization works for each:

Product Categories:

• The category collection is linked to specific sales-related product subcategories.
• When a product is assigned to a subcategory, it is automatically filtered and displayed correctly on the corresponding category page.
• Ensure that the correct subcategory switch is selected or deselected in the respective product collection to reflect changes accurately.
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Products:

• Each product detail page is designed to be fully responsive, regardless of how many fields are filled.
• Product Images: A product can have one or multiple images. If multiple images are added, a smooth sticky scroll effect is enabled for enhanced navigation.
• If certain content fields are left empty, the layout adjusts dynamically without breaking the design structure.

Other content

No matter the type or amount of content added, this template has been optimized for adaptive design and responsiveness. The customizability ensures that all elements remain visually cohesive and function seamlessly across different screen sizes. However, it is always recommended to test the responsiveness of a web page across various renditions, from mobile devices to larger screens, to ensure the best user experience.

Image sizing best practices

‍Properly resizing images before uploading is essential for maintaining site performance. Avoid using large-sized images unnecessarily—resize them to match the intended display dimensions.

Choosing image formats

When selecting image file types, use JPEG for photos or images with solid backgrounds to reduce file size. For graphics requiring transparent backgrounds, opt for PNG files. SVG format is useful for icons. Use WebP for large assets like 2048px full-bleed images. It compresses efficiently while maintaining quality.

Site cleanup before publishing

Ensure your site is streamlined by regularly cleaning up unused interactions and CSS styles. This practice keeps your project organized and efficient.

Accessibility checks with the Audit Panel

‍Before launching, use Webflow's Audit panel to identify and resolve any accessibility issues for opportunity to improve your website's performance and usability.

SEO preparations

‍Optimize your site's search engine visibility by updating the Title Tag and Meta Description.

Consistent heading structure

Use a clear heading hierarchy (H1, H2, H3) to improve readability and SEO. Avoid skipping heading levels to maintain logical content flow. A web page should have a single H1, which serves as the main heading and defines the page’s primary topic. Use H2 for main sections, H3 for subsections within an H2, and continue down to H6 for deeper content levels. This structured hierarchy improves readability, accessibility, and SEO.

Maintaining consistent typography

Ensure font sizes, weights, and styles are consistent throughout your site for a polished and professional look.

Optimizing alt text for images

Add descriptive alt text to all images to enhance accessibility and SEO. Keep it concise but informative.

Internal linking strategy

Link relevant pages within your site to improve navigation, boost SEO, and keep visitors engaged longer. Links within the same website should go to same tab. Open links in a new tab when they lead users away from your site’s core navigation, such as external websites or downloadable assets.

Using descriptive URLs

Keep URLs short, readable, and keyword-rich to improve SEO and user experience. Avoid unnecessary numbers or special characters.

Setting up 301 redirects

If you're restructuring URLs, set up 301 redirects to maintain SEO rankings and prevent broken links.

Testing form functionality

Check all forms for proper validation and email deliverability to ensure a smooth user experience.

Testing responsiveness

Preview your site on multiple devices and screen sizes to ensure all content scales correctly and remains visually appealing.

Performance testing before launch

Run a speed test using tools like Google PageSpeed Insights to identify and resolve any performance issues before going live.